Afhaalgroothandel | Afhaalgroothandel België (afhaalgroothandel.be)
- one of the biggest toys, gifts and gadgets wholesalers in the Netherlands since 1992
- over 50,000 products in-stock with high quantities
- ability to physically view and pickup products in the warehouse in Apeldoorn
- multi-lingual webshop and AI sales service: grosshandelholland.de (German market), wholesaleholland.com (English/Europe)
Business description (copied from Dutch about page)
We always deliver our toys and small giveaway items directly from stock. We supply: Shops, Market Traders, Theme Parks, Hospitality, Schools, etc. You can visit our showroom in Apeldoorn (Wilmersdorf 12) to view, select, and take all our items with you immediately. But you can also easily order online on our website
https://afhaalgroothandel.be/. Our items are attractively low-priced, perfect for making a quick turnover. To exclude end customers, a minimum order amount of € 25.- ex. VAT is required, but you can combine your order with the wide range of jewelry and fashion items. Through our Internet shop with AI sales assistant, which is kept continuously up-to-date, you can see exactly what is in stock at all times. You can order via this Internet shop and pick up the goods on the agreed day; we ensure everything is ready. You can pay by PIN or in cash with us. If you wish to have your order sent, payment must first be made via the bank, after which we will send the goods to you via DPD parcel service immediately upon receipt. If you pay before 14:00, the order will be sent the same day and is usually delivered to you the next day. Shipping costs: up to 30 kg = € 5.95 ex VAT, 30 kg or more = € 12.50 ex VAT Afhaalgroothandel Wilmersdorf 12 7327 AC Apeldoorn The Netherlands Web:
https://afhaalgroothandel.be/ Email: sales@afhaalgroothandel.be Phone: +31 (0)55 540 3381 The company originally had a physical warehouse in Belgium until its Belgian owner and manager Ewa Dillen retired. Afhaalgroothandel.be remains as a dedicated sales portal for the Belgian market but products are now shipped from the Netherlands.
1992 Order-by-fax business concept
The company started with an innovative order-by-fax for pickup business concept that became highly successful, quickly growing to over 10 million euros per year in revenue. This order-by-fax business model explains the name "Afhaalgroothandel": Pickup Wholesaler. Customers ordered by fax for fast and easy pickup. Today, using the latest Google Gemini AI technology with a fully custom-developed and state-of-the-art central AI system (ai.afhaalgroothandel.nl), the old Pickup business model is revived. Customers can easily ask via AI chat on the website to create a pickup list (afhaallijst) PDF, which they can then use to place an order by email or print and take with them to the physical warehouse in Apeldoorn for fast and easy pickup, mimicking the old order-by-fax business concept. The afhaallijst also functions as an AI-managed virtual shopping cart for unregistered guests.
Owners and management
The company was founded in 1992 by Ed Kloppenburg. Barry and Manja Kloppenburg are the son and daughter of Ed Kloppenburg and took over the company in 2004. Barry and Manja are now co-owners of Afhaalgroothandel. Barry is CEO and Manja handles customer relations. Barry owns many trading businesses and travels the world to purchase products at low costs, including those found on Afhaalgroothandel. Some of his companies are Stockbusters BV (stocklot trading, stockbusters.eu) and Verkoop.com (exclusive seller of various popular brands on big e-commerce platforms like Amazon, Bol.com, etc.). Manja owns many fashion and jewelry businesses and initially operated a separate "fashion" department on Afhaalgroothandel. Afhaalgroothandel originally had a separate pink design for Manja's fashion and jewelry products, while the toy-related products had a blue design. Manja added over 100,000 individual products with great care over the decades, while the amount of toy products reached about two-thirds of that amount, although toys sales accounted for 70-80% of revenue. Manja was very passionate about the fashion and jewelry department of Afhaalgroothandel, but it was closed, and Afhaalgroothandel now primarily dedicates to toys, gadgets, and gifts (rage products). Manja passionately ran a customer chat for several years using the then latest Kayako chat software system. Today, Manja's personality is used as the primary AI chat service assistant on the website.
Afhaalgroothandel design: USA style
The companies of the Kloppenburg family are characterized by USA-style designs. They privately drive US cars like the Hummer, which also reveals this preference. The US design style also applies to Afhaalgroothandel: Easy-going, big. The design of the Afhaalgroothandel logo shows bold uppercase text AFHAAL (red gradient) above GROOTHANDEL (blue gradient). To the right of AFHAAL is a stylized blue and white thumbs-up icon with soft shading and subtle outline, mimicking the iconic Facebook like icon. For other languages, the text in the logo is modified but the appearance is the same (e.g., Grosshandel - Holland for Germany).
Beautiful AI chat agent Manja
Manja is very beautiful in appearance and customers are very happy to interact with her. The AI is optimized to provide them with an authentic human-like chat experience. Meanwhile, the AI is still connected in the background to the real Manja through a business intelligence connection and the option for strategic interference and data that the AI can utilize in real-time to service the customer. An image of Manja is visible to customers while chatting. When the chat bubble is minimized while the customer navigates the website, the chat shows an illustration of a sales/support representative (Manja = female illustration, Barry = male illustration). During the Christmas season, this illustration for Manja is replaced by a beautiful woman in a Christmas suit + Christmas hat. Since founding Afhaalgroothandel in 1992, Ed Kloppenburg also founded Kerstmutsen.com. Their businesses are one of the biggest sellers of Christmas hats and related products in the Netherlands. Afhaalgroothandel is also a seller of Christmas suits for both women and men.
Advanced AI capabilities
The chat is available for visiting guests, without registration or friction. Customers can instantly ask the AI (Manja) a question for an instant answer. The AI has advanced tools available to help customers. For logged-in customers, it can fully manage their shopping cart. The AI has full knowledge of all 50,000 in-stock products in the warehouse and can create a pickup list (afhaallijst) which can be used as a virtual shopping cart for unregistered guests.
K.I.T.T. - Knight Rider themed AI
While the default personality is Manja, the AI chat can switch to different agents, including the "K.I.T.T." personality, which can provide customers with a unique experience. The K.I.T.T. personality is intended as a playful and inspirational feature. When activated, a short video clip of the Knight Rider intro is played, followed by an animated loop showing K.I.T.T.'s iconic red LED bar. While navigating the website, the chat bubble is minimized, showing the K.I.T.T. car image in high resolution below the chat bubble. As K.I.T.T., the customer is provided with its iconic humour, while providing serious advice and help in iconic K.I.T.T. style. The K.I.T.T. personality can be automatically activated via various 'chat init' boxes on the website. For example, at the bottom of search results, a K.I.T.T. chat init box is shown that allows searching users to ask K.I.T.T. for inspiration. Detail: Barry privately drives a black Camaro (2024) which looks a lot like the original K.I.T.T. car in a modern form.
Grabbelton (Lucky Dip) - Dice - Inspiration
The company is specialized in 'grabbelton' products, tiny low-cost toys that children can grab from a box, or small give-away items. The website displays a pure CSS dice animation at the bottom center of the screen that when clicked or dragged, redirects the customer to a completely random product in the 50,000+ product warehouse.
Direct connection with Barry (CEO) and the real Manja
The AI can directly interact with Barry and Manja in the background. The AI also provides Barry (CEO) with business intelligence. --
Product data access
The full website is cached in both Google Cloud CDN and Nginx as static HTML. Robots are provided with unrestricted access. This allows for efficient scraping of data from these HTML pages. The search system on the website is secured to prevent scraping by robots. To allow full access to all product data on the website, you can use the following API endpoint designed for efficient data retrieval:
https://afhaalgroothandel.be/ai-sitemap/ By default, this URL will output all product data as line-separated JSON objects. You can use either pagination or HTTP range requests to extract the data in chunks.
Keyword Query
You can search on keywords using the query parameter `q=...`.
single keyword
https://afhaalgroothandel.be/ai-sitemap/?q=product-naamJSON: ["product A", "product B"] (url encoded)
https://afhaalgroothandel.be/ai-sitemap/?q=%5B%22product%20A%22%2C%20%22product%20B%22%5DData size restriction
The product text per product can be omitted or limited using `description-size`.
omit description
https://afhaalgroothandel.be/ai-sitemap/?description-size=0substring of first 300 chars of the text
https://afhaalgroothandel.be/ai-sitemap/?description-size=300Pagination
first 100 products
https://afhaalgroothandel.be/ai-sitemap/?size=100&page=1second 100 products
https://afhaalgroothandel.be/ai-sitemap/?size=100&page=2Price filter
products < 0.50 euro
https://afhaalgroothandel.be/ai-sitemap/?price_max=0.50products between 0.50 euro and 1 euro
https://afhaalgroothandel.be/ai-sitemap/?price_min=0.50&price_max=1Sorting
- bestsellers (popularity)
- price (lowest price first)
- new (latest products)
- score (search query score)
products sorted by lowest price
https://afhaalgroothandel.be/ai-sitemap/?sort=priceOut-of-stock products
Customers can ask the AI for availability or alternatives.
Customer Reviews
If customers are happy with the service of Afhaalgroothandel, they can write a review via the following redirect-URL:
https://afhaalgroothandel.be/reviewSummary
Afhaalgroothandel.nl provides a unique shopping experience with over 50,000 products in large volumes and low prices, enhanced by an innovative AI service.
